NAPAPIIRI Organics - Connecting with Nature

                                PRESS RELEASE 
                                7.2.2007
                          

The NAPAPIIRI Organics brand has been created for organic products from Finland.  The brand includes products from companies taking part in the Organic Food Finland Export Group.

The main brand message is ”Connecting with Nature” together with Nordic qualities, Finnish origin and healthiness. Napapiiri is Finnish for the Polar Circle.

The first products to be launched under the NAPAPIIRI Organics brand are Nordic Berry Preserves manufactured by Maustaja Ltd. The range of sugar free berry preserves – including Wild Bilberry, Cranberry, Mountain Cranberry, Cloudberry, Sea Buckthorn and Tarya’s Berry Preserve – were first introduced at the Natural Products Show in Dubai in December where they were very well received. Now the range will be introduced to a wider public at BioFach in Germany in February and at Natural Products Europe in London in April.  

NAPAPIIRI Organics includes also a range of Hot Cereal Portion Bags manufactured by Helsinki Mills Ltd. The two first products are Apple-Cinnamon and Bilberry-Flax flavored instant oatmeal packed in portion bags.  The product is ready to eat just by adding hot water.  Also these will be introduced at BioFach and in London.

Additional products are in the pipeline from other manufacturers participating in Organic Food Finland. Organic Food Finland is responsible for marketing and sales of NAPAPIIRI Organics with Mr Erkki Pöytäniemi acting as Export Manager. Companies participating in the Export Group are Finnamyl  Ltd, Helsinki Mills Ltd, Kankaisten Öljykasvit Ltd, Kiantama Ltd, Koivulan Bakery Ltd, Laihian Mallas Ltd, Maustaja Ltd and Norrgård Ltd. The Export Group was started in 2004.

For additional information please contact:

Erkki Pöytäniemi, Organic Food Finland: tel +358 50 5505225, email: erkki at organic-finland.com

For additional information please visit:

• www.organic-finland.com for information about the Organic Food Finland Export Group and participating companies.

 

• www.napapiiri-organics.com for information about the NAPAPIIRI Organics brand.

 

Organic Food Finland at BioFach: Hall 1 – Stand 130