Organic Food Finland blog

Finland’s organic industry

2008-08-12T12:15:00.002+03:00

Check this report on the organic market in Finland by Organic-Market.info.

Finland’s organic industry is still struggling to reach 1%

Organic Control System in Finland

2008-04-21T21:58:00.003+02:00

The strange thing about the EU organic regulation (currently 2092/91) is that while it gives us the standard for organic farming and processing it doesn't really say how control and certification should be organized. At first site it seems that you have certification bodies (CB) in each country that have taken upon them to take care of the certification task. But with a closer look it is not quite so simple. I'm not really a specialist in this but I would say you can put EU countries in a few groups:
1) several private CB's and strong private standard(s) (example: the UK, Germany, Sweden)
2) several private CB's certifying mainly to EU standards (France, Italy)
3) one semi-private CB certifying mainly to EU standards (the Netherlands)
4) several regional authorities responsible for certification (Spain)
5) central governmental authority responsible for certification (Denmark, Finland)

I am not really aware where the new member states go, but I presume mainly 2) and 5). At least Estonia is in 5).

An interesting point is weather foreign certifiers are allowed in the country. Recently there was news that pressure from the European Commission piled over Austria to allow non-Austrian CB's to operate in Austria. While reading the news I wondered how come Finland is not sued for this? Well, I suppose it's because we don't have private CB's in Finland in the first place.

There are pros and cons to a governmental certification system. The pros are that it's relatively well organized and cost-effective. In Finland we feel that one of the pros is that government officials are more reliable than inspectors from private organizations. This is some kind of cultural thing: in Finland we actually trust government officials. Transparency International has rated Finland as the least corrupted country in the world - so actually you can trust them! But when we are in the export business we should realize that the image of government officials isn't the same everywhere. Actually a private certification might be more trustworthy.

But there are cons and therefore I have personally opposed a governmental control system since 1994 (that's when it was started). The main problem was that control of the whole system shifted from private (the organic movement) to government. Currently the bigger problem is lack of flexibility and customer-orientation. The authorities do what law (EU regulation) requires from them and that's it. If our companies need private certifications or foreign governmental certifications (NOP, JAS) they can't and won't help us (it's not their business). So we have the EU certification and if we need something else - well that's our problem.

to be continued....

In the meantime please comment.

Organic Network Group on LinkedIn

2008-04-19T21:53:00.000+02:00

Organic Hello,

You are invited to join the Organic Network Group on LinkedIn. The Organic Network in LinkedIn is a global network for people active in any part of the organic movement, industry and business including farming, food and non-food . The goal of this group is to help members:

• Reach other members of the Organic Network
• Accelerate careers/business through referrals from Organic Network Group members
• Know more than a name – view rich professional profiles from fellow Organic Network Group members
I have founded this group on 18.4.2008. Please join yourself and forward this invitation to others you know to be active in the organic movement and industry.

Here’s the link to join.

At the moment I will have to approve everyone who joins, but I will try to do that as quickly as I can.

Hope to see you in the group,

Erkki Pöytäniemi, Organic Food Finland

— The Organic Network Group Team

www.organic-finland.com

Napapiiri Organics is launched - in Finland

2008-03-27T21:17:00.005+02:00

"Napapiiri Organics" is the joint brand that we have developed in the Organic Food Finland export group. It is a new brand developed for export but it is also an attempt to extend the cooperation between our companies into brand-building. So instead of each company developing its own brand we do it together. The brand is based on the strengths of Finnish organic products - be they cultivated or wild-picked - the strong connection Finns have to nature and the Nordic image. For more visit the Napapiiri organics web-site.

The first products that have been developed in the brand are the berry-based sugar-free jams (bilberry, mountain cranberry, wild cranberry, cloudberry, sea buckthorn and Tarya's mix). These have been on the Finnish market since last summer through the organic wholesaler Makrobios. but now they are actually launched in the supermarket multiples. The Prisma hypermarkets, larger S-Supermarkets, Stockmann department stores and Euromarket hypermarkets will have the products in their range starting 1st May. We'll see soon enough how our export concept works on the domestic market. The Napapiiri Organics Cloudberry jam already won the "Organic Product of the Year" price in Finland in February.

On the export side our main focus is the UK where we will be presenting the Napapiiri Organics jams at the Natural Products show on Community Foods stand giving tastings etc. Also other Napapiiri Organics products which are in the pipeline are presented: the berry flavored oatmeal pouches (bilberry, sea buckthorn) and dried sugar-free berries (bilberry, mountain lingonberry). We are also focusing on Sweden and we are already selling to Malaysia.

Picture: our key account manager Lhassan El Farkoussi besides the Napapiiri Organics showcase at BioFach in February.

Organic Oats 2007 crop

2007-10-15T15:36:00.000+02:00

Of the organic cereals grown in Finland oats are by far the most important. According to Evira statistics organic oats was grown on 19.583 ha in Finland which is only 300 ha more than in 2006. However the total yield might be double 2006 due to the record low harvest that year. But is this enough? I am afraid not. The dynamism of the market is difficult to grasp and therefore nobody seems to know how much will enter the market. Part of the harvest is fed to animals on-farm or sold to neighbors for that purpose. Part of the crop is harvested on small farms and there is no point in transporting it over any distance. For the organic oats that does enter the market there are several buyers, some trading it to the domestic industry but most looking at the export market. Helsinki Mills is buying directly from farmers trying to capture as much of the oats as possible for processing in Finland. So the farmers situation should be quite good. The prices have increased to levels that have not been experienced before during Finland's EU membership. Prices are up to 2,5 times higher than in 2005. So there should be an incentive for more farmers to go organic. Also conventional oats (as all cereals) price is increasing but nevertheless the price difference is a healthy 100+ €/t.

Sweden, Germany and Canada seem to have experienced average oat harvests on similar acreage as 2006. The main problem would seem to be that the market is growing strongly but production is not. We need more organic farmers. The interesting question which remains to be seen is how farmers react to this clear market signal. If farmers consider converting to organics they will naturally be wondering what the organic oats price will be in 2010. Who can tell? In the meantime we are unfortunately not able to meet the demand.

Berries in Suomussalmi

2007-09-27T22:02:00.000+02:00

Kiantama Ltd is the berry company in the Organic Food Finland group.It is situated in Suomussalmi, which is quite far north from a Helsinki perspective but actually not even in Lapland. In August we visited Kiantama with Selina Gan, our great customer from Malaysia. And we also went berry-picking to see for ourselves what lingonberries and bilberries look like in real nature. The lingonberries were just ripe and red at the time - this was end of August - but the bilberry leaves show already the colors of autumn.

Look at more of my berry picture at "Villit Kuvat"

Q&A- Interview with Erkki

2007-08-23T09:19:00.000+03:00

The questions are from my friend and customer Selina Gan at Country Farms, Malaysia and the interview will be also published in their Newsletter.

Q&A- Interview with Erkki.

1. What’s the purpose of Organic Certification?

The purpose of certification is to protect the integrity and trustworthiness of organic production and products. By having a reliable inspection and certification system we ensure that consumers are getting the pure organic products they are paying for. Likewise we are protecting the farmers and producers against unfair competition.

2. What is behind an organic label such EU logo and Finnish certifications,

Organic certification must be based on a common understanding of what organic production is. Therefore organic standards have been developed in different regions since the 1940’s and formal third party certification schemes were started in 1970’s in Europe. IFOAM was founded in 1972 for cooperation between organic associations in different countries and for harmonization of the standards. An important step was taken in 1991 when the European Union Organic Regulation came into force and harmonized European organic standards and certifications. Importantly it states that all food products marketed as organic (in all member state languages) or as Bio or Eco must be third-party certified. It includes an organic standard and stipulates that organic products must be certified either by third-party certifiers that are accredited by the member state government or by governmental authorities. The EU organic logo can be used on all organic products that have been certified organic in an EU member state. Therefore the EU logo is guarantee that the product has been produced according to the EU organic standards and it has been certified in the EU.

In Finland we have a governmental certification system run by the Food Safety authorities (Evira).

3. How do organic farmers fertilize crops and control pests, diseases, and weeds?

An underlying idea of organic farming is that chemicals that are foreign to nature are not used. Therefore chemical fertilizers and pesticides are prohibited. But it is wrong to say that organics would be going back to old farming methods. Farmers benefit from the progress in our technological and biological knowledge and apply them in a sustainable manner. Chemicals, genetic modification, hormone-treatments and routine medication of animals is not sustainable and is not accepted.

Organic farming methods must be adapted to different climates and environments. In Finland fertilizing is primarily based on crop rotations using clover lays to bind nitrogen biologically from the atmosphere and animal farms take advantage of the animal manure. Limestone, rock phosphate, stone meal etc can be used if the fields pH is too low or they are deficient in specific nutrients.

Many pest problems result from use of easily soluble chemical fertilizers and specialized monoculture farming systems (growing only one crop in large areas for several years). Organic farming strives to maintain a healthy soil and ecosystem on the farm and therefore the farmer has less pest problems to start with. In organic cereal farming in Finland weeds are controlled mainly with a well-planned crop rotation. The most important method to fight diseases is to use clean disease-free seeds – however seeds may not be treated with fungicides. If pests are a problem different methods might be used based on an understanding of the biology and life-cycle of the pest.

4. How does public response to Organic certification?

Earlier – especially before organic certification was required by law – the consumers main question was: “How do I know your product is really organic – that you are not cheating”. The only way was either to know the farmer personally or trust a certification label. Now that the EU organic regulation has been enforced for over 15 years the recognition of and the trust in the organic label is very high.

5. Why there are some producers and farmers resistant to Organic Certification?

There are 2 main points the producers complain about – and I can understand they do so. The first is the cost of inspection and certification. Especially for very small producers it does not make economical sense to bear the costs. The second reason is the burocracy that is involved. The producers must adopt very detailed quality and documentation systems. Farmers complain they are not farmers anymore – they feel they are office workers. However strict documentation is necessary for the inspection to be reliable. So unfortunately both the cost and the paperwork is necessary for the integrity of organic farming.

6. Can organic farmers produce enough food for everybody?

This is a big question but I think the answer is and must be yes. From a global perspective we should compare organic farming to two other systems of food production: modern chemical farming methods that are predominant in the West and introduced to the developing countries as the “Green Revolution” and less developed traditional farming methods that are still predominant in many parts of the developing world.

There is no doubt that organic farming does not match modern chemical farming systems in terms of yields per hectare. However chemical farming is totally oil-driven and a major contributor to climate change and pollution of the watershed. We all know that the world will be running out of oil in our lifetime and that excessive use of oil and other fossil fuels is the main contributor to climate change. Therefore we must go back to a sustainable farming systems based on biological processes and local resources – and that means organic farming. We must also bear in mind that the bulk of agricultural research has been done for chemical farming and organic farming has developed despite this. We must focus research on developing sustainable organic farming systems and this must be done with tax-payers money. Business is interested only in farming systems that depend on inputs: fertilizers, pesticides, hybrid or gmo seeds etc. They are not interested in self-sufficient sustainable farming systems because there is no business for them.

On the other hand adopting organic farming methods instead of traditional farming methods can – according to professionals – easily raise productivity 50-100% in developing countries. Organic farming is based on the important innovation of crop rotations, mixed farming and using leguminous nitrogen binding organisms in the farming system. These basic innovations have not been widely adopted yet in most developing countries although it is mostly a question of education because organic farming is not dependent on commercial inputs.

Organic farming is often referred to as an alternative farming method. Personally I don’t think we have an alternative to organic farming if we are to feed everybody – certainly not when we run out of oil. We must also think of what is enough food? When people get more wealthy they tend to eat more meat. Bear in mind that producing 1 kg of meat requires 7 kg of cereals and other plant origin fodder that could be eaten by humans as well. The less we eat animal products the more there is food for everyone.

7. How can IFOAM ensure the Organic Certifications are authentic?

In the world of organic certifications we have both legislative and private certification systems. For example in the European Union, the USA and Japan organic certification is based on legislation and is compulsory. In most other regions organic certification is still enforced by private third party certification bodies. While the understanding of what organic means is broadly the same in all legislative and private systems, the devil lies in the details. The word for coping with this is harmonization. IFOAM (short for International Federation of Organic Agriculture Movements) has long worked for harmonization of organic standards and certification systems so that trade in organic products would be possible. IFOAM is also a very important lobbyist for the organic movement towards legislative systems. On the private side IFOAM has developed an accreditation system which is a kind of certification of certifications. Certification bodies that have been accredited by IFOAM (or actually IOAS) are recognized as complying to the Organic Basic Standard of IFOAM and to the requirements for the inspection and certification system. Most private certification bodies are IFOAM accredited because that enables their certified producers to go into export and be recognized by the certification bodies in the target country. So you might want to check that a certifier is IFOAM accredited unless it is a EU or USDA certifier. You can find a list of accredited certification bodies on IFOAM’s web-site www.ifoam.org. The EU or USDA certifications are not IFOAM accredited because they are legislative systems and all certification bodies issuing EU or USDA certificates are accredited by their respective governments. However IFOAM basic standards and IFOAM lobbying have had a great influence on EU and USDA as well as FAO’s Codex Alimentarius organic standards. We need the legislative systems for protecting organic standards but we also need to keep the initiatives to develop organic farming in the hands of organic NGO’s – and that is why IFOAM is so important.

8. Can you tell us the organic issue in Asia?

95% of organic products are sold in Western Europe and North America. Most of the remaining 5% of the market is in the Far East. The main production areas are also Europe and North America but also South America and increasingly Asia, especially China and India. South America and Asia are producing mainly for the export market although the local market is emerging rapidly. For Asia I believe it is important to spread a deeper and wider understanding of organic farming as a solution both for consumers and farmers – and the environment. A consumer is initially mostly worried about her own health and food security and chooses organic products for her own immediate benefit. It can be difficult to understand the environmental benefits especially if organic products are imported. But the fact is that promoting sustainable organic farming methods in Indonesia would make it easier to breath in Kuala Lumpur. Even converting more field area to organic in Finland will decrease climate change and benefit people in Asia on the long run. However I think the most important issue is to stop the chemicalisation of agriculture in Asia and adopt sustainable farming methods instead. As a consumer you can have your say but of course this is also a political issue.

9. How can IFOAM become popular in Asia?

IFOAM brings together all people and organizations working with and promoting organic farming and production. IFOAM members include national organic movements from all over the world, other NGO’s close to organic farming and also businesses committed to organic farming. My company is an IFOAM member. IFOAM is extremely important in defending the integrity of organics against big business and governmental forces and should get the support of all who work with organics and want to support the development of a sustainable farming system locally and globally.

Koli - the national landscape

2007-07-24T17:20:00.000+03:00

Last week we were at the Koli National Park in Eastern Finland at lake Pielinen. This landscape has been called the 'National landscape' of Finland since the late 19th century when the national romantics - including Jean Sibelius - 'found' Koli and its beautiful landscape, including the views from 'Uko-Koli' to lake Pielinen (picture).

At that time farmers in Koli were still using slash-and-burn methods for growing rye, barley and turnip. Turnip (Brassica rapa) was the most used root vegetable in Finland before potato and also happens to be the same species as Nordic rape seed (B. rapa ssp oleifera). Slash and burn was an important element in the Finnish landscape because as a result birch was much more common than it is today. In the natural succession of the forest birch is the pioneer species so all the slash and burn areas turned into white birch forest (picture).

Since the mid 1990's the Koli National Park has reintroduced slash and burn farming of rye and turnip in order to revive the old farming methods and its effect on the landscape. The picture is of the old 'Toivo' variety of rye that grows a much longer stem - often 2 m - than modern varieties.

The abundance of wild bilberry was amazing in the Koli forests.

Wild cranberry is flowering at Torronsuo

2007-06-24T22:42:00.000+03:00

Originally one third of Finland was marshlands. Maybe that is why Finland is Suomi in Finnish - suo means marshland. Half of the original marshlands have been drained for use as arable land or to increase forest growth. Especially in Southern Finland there are very few large marshlands left. We visited Torronsuo - which is one of the biggest marshlands in Southern Finland - about one hours drive from Helsinki.

The picture shows the flowering of wild cranberry, Vaccinium oxycoccos. Also cloudberry was flowering while some already are raw berries. And at the edges of the marshland mountain cranberry (lingonberry) is flowering too. Bilberry has already formed small berries - of course still raw and green. So this is where we need to come to pick cranberries in the late summer. (Of course the commercial picking happens mostly in Northern Finland.) V.oxycoccos is by the way not the same cranberry as its much bigger brother that is cultivated in Canada (V. macrocarpum).

Oat crop 2006 was only 50%

2007-06-18T09:34:00.000+03:00

TIKE, the Information Centre of the Ministry of Agriculture and Forestry in Finland, has for the first time collected data on the use of organic crops in Finland. The data for the 2006 crop of organic cereals (wheat, rye, oats and barley) has now been released. It shows that the production of organic cereals was 47 million kg or 1,2 % of total cereal production in Finland. By far the biggest crop (51 % of organic total) was oats. What is stricking about the statistics is that the average crop was only c 50 % of normal and also that only 51 % of that entered the market as organic. So only 12 million kg of organic oats entered the market which is far less than is normally exported from Finland as bulk - not to speak about domestic consumption and Helsinki Mills' export of oat flakes. The numbers fully explain the crises we have been in regarding organic oats in Finland.

So far the 2007 crop looks ok: it has been warm and moist. But it is still over 2 months to harvest...

Natural Products London

2007-04-29T19:27:00.000+03:00

So Natural Products was two weeks ago in London. After the show it has been so busy that I have found no time to come back to the blog. As the pictures shows, also the show was busy and we had a lot of interesting discussions with clients. The most tangible result was that the Napapiiri Organics range of berry preserves will be available at Community Foods' Cash&Carry starting from the next price list in May. So it means there is a lot of work ahead to ensure they find their way to the shop shelves. At least reactions to tastings at NPE were very positive with the Sea Buckthorn preserve probably the best liked type. But there is a lot of communication to be done. What is cloudberry or sea buckthorn? How do you use the preserves? What are the benefits? All the berries in the Napapiiri range are arctic superberries that grow wild in Finland. All of them have great health benefits but people are of course not aware of them. For example wild bilberry from Finland contains 8 times more antocyanins and flavonoids than North American blueberry. This is the berry the Japanese pharmaceutical industry is buying for preparing eye-sight enhancing supplements. The Americans are making all the health claims but we have the real product! Also lingonberry - called also mountain cranberry - has much higher content of health benefitting substancies than North American cultivated cranberry. But all this needs to be communicated. A good source of information is the web site of Arctic Flavors.

An other new product we were presentig at NPE was Nordic Rape Seed Oil from Virgino. Virgino is a very high quality cold pressed oil that can be used for salad dressings as well as frying. The quality is now even better than it was earlier because Virgino has recently moved into new facilities and has new machinery for pressing the oil. What is special about the Virgino rape seed oil is that it is produced from turnip summer rape seed (Brassica rapa ssp oleifera) while most rape seed cultivars are Brassica napus cultivars. The English language makes no difference between the two species but let us call ours Nordic Rape Seed as it is hardly cultivated outside Finland anymore. The fatty acid composition of Nordic Rape Seed Oil is more favorable than in normal rape seed oil and by far more favorable than other major oils like olive oil or sunflower oil. It contains only 5% saturated fatty acids (the bad ones) and has Omega 3 and Omega 6 is perfect balance. But here again we have quite a task in communicating and differentiating. The goods news is that everyone at NPE who had the opportunity to taste Virgino was impressed. It should also be mentioned that all Finnish rape seed cultivars are 00-erusic acid cultivars (0% erisic acid) and GMO-free.

On our way to London

2007-04-07T09:34:00.000+02:00

Next weekend (15th and 16th April) the Grand Hall Olympia in London will again host the Natural and Organics Products Europe show, which is the most important happening of its kind in the UK. Of course it is more "natural" (what ever that means) than organic but it is an important show for organic products. While it is far smaller than BioFach in Germany - only one hall compared to 9 in BioFach - it is a good show. Next weekend Organic Food Finland will be exhibiting there for the second time. Five companies from our group will be present: Helsinki Mills, Kiantama, Laihian Mallas, Maustaja and Virgino. Although not a separate company, also Napapiiri Organics will be presented.

In Finland most people would expect Germany to be our biggest export market for organic food. But in my experience Germany is more challenging than the UK. Almost as long as I have been involved in organic export - since 1997 - the UK has been the biggest export market for our products. This was (and is) true for the organic liquorice I developed together with Makulaku Confectionery and it has been true for Helsinki Mills until now. Why is this?

Since the organic boom in the late -90's the UK has been highly dependent on imports for organic food - the worst year I believe 80% of organic food sold in the UK was imported. Now that is down to 50-60% but still a high figure in a market of 2,2 billion euro. This situation evolved because the market growth was so high that the domestic production could not meet the demand. And the UK was not yet subsidising organic farming in a similar manner as what happened in most other European countries. Another feature that seems to be especially strong in the UK is the constant discussion about food scares. You can hardly open a British newspaper without reading some article about food security problems of some kind. British comsumers are not that confident about British food. (By comparison, in Finland consumers are so confident about domestic Finnish food that it sometimes worries me.) Also British food culture is not as strong as in most continental European countries - it is acceptable to think that foreign food can be of higher quality than British food - and if it is organic, also safer and better for you. However the "Buy British" campaign must have affected this to some extent in favour of UK producers. In the end one factor could also be that I am personally pretty fluent in English which makes communication and following the market easier.

Now the UK organic market is booming again at a 30% growth rate even though there is no acute food scare. I presume what's driving the market now is the topic of climate change becoming so important in mainstream media. Maybe the environmental motive to buy is getting more important now.

So what is our target at NPE? To introduce Finnish wild berries in the form of the Napapiiri range of sugar-free berry jams from Maustaja Ltd - and as dried or IQF berries and concentrates (bilberry, lingonberry, cranberry) from Kiantama Ltd. To introduce for the first time the organic malts and malt extracts from Laihian Mallas Ltd. And organic Nordic rape seed oil from Virgino. And some other products. Please visit us at stand 2331 and have a look!

Where are the organic oats?

2007-02-26T19:07:00.000+02:00

Oats seems to be a prime example of the organic commodity market with its ups and downs. Finland is the biggest organic oats producer in Europe and also the country with the biggest oversupply. This year however the product just isn't there. Why? The strong growth of the organic acreage in the 90's in Finland was largely driven by subsidies. 40% of that acreage is cereals and the most imortant cereal is oats, which is very well adapted to Finnish soil types and the Finnish climate. So Finland had a big surplus of organic oats and became a big exporter. As a consequence farm gate prices were very low until 2005/06. Those prices were not profitable for the farmers so many pulled out: the acreage of organic oats in Finland decreased by 3000 ha. Partly permanently with farmers going back to conventional - partly as a shift within organics. On top of the decreased acreage came last summers extremily warm and dry weather. Yields were 15-20% less than normal, but even more importantly some farms harvested almost no milling quality oats and the proportion of shrinked grain is very high. Flake yield in milling is very low. These factors together result in only c 50% yield of milling quality organic oats compared to normal situation. The situation is of course catastrphic to those companies who are committed to exporting organic oat products. Every stone is turned to find the remaining oats. F.ex. Helsinki Mills has offered animal-farms to change their organic oats into conventional fodder (many organic farms do not market their animal products as organic).

What will happen next? Prices are increasing to extremily high levels and contract prices for the 2007 crop in Finland will be at a substantially higher level than 2006. This should bring some of the lost acreage back but those farmers who have gone back to conventional are probably lost permanently. Certainly their will be an increase in organic oats acreage in Finland, Sweden, Germany and other countries. But also other organic grain prices - even conventional due to biofuel - are increasing so it is not so clear what will happen. In any case the market demand is strong and I believe the farm-gate prices will be 'permanently' (what ever that means) higher and farmers are safe to increase their acreages even if it means they need to convert from conventional.

But when the prices start to decrease eventually we should be careful to avoid this happening again. Farm-gate prices must be kept at a sustainable level - otherwise the same cycle will follow again.

BioFach 2007: Busier than ever

2007-02-20T23:05:00.000+02:00

BioFach is over and a few days have passed. It was the fourth time we had a joint Finnish stand at BioFach and definately the busiest so far. Until now Saturday at BioFach has been relatively calm giving some possibility to get off the stand and make a tour in other halls. Now that kind of breaks didn't come before Sunday.

This time we were 5 companies from the Organic Food Finland export group: Finnamyl, Helsinki Mills, Kankaisten Öljykasvit, Kiantama and Maustaja. As a typical feature of 2006/07 two important products: potato starch and oat flakes were already out of stock. Wild berry products from Kiantama and ketchup and Napapiiri jams from Maustaja seemed to be drawing the most attention. We received a few orders and a lot of follow-up work to be done by myself and Lhassan (right in the picture).

There is definately nothing that can be compared to BioFach. Still also local shows are necessary - see you at Natural Products Europe in London in April.

On our way to BioFach

2007-02-10T23:56:00.000+02:00

The first time I visited BioFach was back in 1995. I was travelling with a friend of mine who has been one of the key officers responsible for organic farming issues in the Finnish Ministry of Agriculture and Forestry (well, if he ever reads this and wants to comment, he can put his name in). I remember we were quite interested in the degustation of organic wines and I did get long lasting friends at Perlage - their Cabernet is still available in the Finnish 'Alko' monopoly retailer as a result, and I think stil one of the organic best-sellers there.

In 1996 I was involved in a marketing project for organic-biodynamic food and had arranged a small booth for organic products from Finland. That is where the story of the world's first organic liquorice started although the manufacturer Makulaku wasn't aware of it before I introduced the idea to them half a year later. In 1997 the Nordic countries were the region of the year at BioFach and saw the biggest ever number of companies from Finland exhibiting at BioFach. After that I arranged the Makulaku stands until we started with joint Finland stand in 2004.

So this is the 12th time at BioFach and 11th time we have a stand at Biofach in one form or another. This year six companies participate at the Finland joint stand - five of them also members of Organic Food Finland Export Group. Helsinki Mills and Finnamyl have participated at the joint stand since 2004. For Kiantama, Maustaja and Virgino this is the first time. Also this is the time when we are introducing the NAPAPIIRI Organics range: six sugar-free preserves based on Nordic berries and 2 flavored hot cereal products. So far the response to the jams has been quite positive - we sent samples to some of our contacts as invitations to our stand - so we'll see what BioFach brings along and if we can report some real business.

It seems that for me personally I see less and less of BioFach and am busier and busier at the stand. Even now my calendar is pretty full with meetings every hour or half-an-hour. We'll see how that works with everyone rushing around more or less late. And then there are all the people who I should meet who don't have an appointment. Lhassan, who is working at Organic Food Finland as Key Account Manager since last April will be busy on the stand.

Anyway I'll see you there!